Maura Griffin, CEO of Blue Spark Capital Advisors in New York, a recently launched firm with about $30 million under management, lost power for a week at home and in her office, both in Manhattan. “Luckily we had a disaster contingency plan so I could take my laptop and find a temporary office and keep working,” she says. Working in the cloud means you’re not reliant on a “hard copy” work environment “that we could lose in a storm,” she adds.
Not that cloud storage solves all an advisor’s tech challenges during a disaster. Griffin discovered that texting was the best way to communicate with clients and co-workers during the emergency, but her team sometimes had difficulty finding places to charge their phones. As a result, Blue Spark now has battery-operated radios and hand-crank generators to keep staffers’ phones powered.”
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